Apple — Shot on iPhone Instagram
Once upon a time, I was the Lead Creative for Apple's instagram at Media Arts Lab.
My team was in charge of commissioning, currating and creating original content, all Shot on iPhone.
We grew from 4 to 14M followers in a year (a lot more than my personal IG).
Below is some of the work we did.

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Client APPLE
Campaign SHOT ON iPHONE
Role CREATIVE DIRECTOR

Photo Researcher EMILY HOWE
Design ALEX MARINO
Art Directors RICHARD ESPINOZA, YOSHIE HOZUMI
Writer CAROLINE PHAM
Editors CONNER GRIFFITH, MANDY WONG
Producer PHIL DAURIA
Art Buyer HELEN O'NEIL
Strategy DAVID HEISER